Digital studio Generate to Alloy

Generate, digital-minded studio founded by former WB programming chief Jordan Levin, remains acquired by Alloy Digital, a division of youth-specific producer Alloy, the companies introduced Thursday. With Generate inside the fold, Alloy might have an inhouse production machine for feeding their selection of content companies serving the 12-34 market. Alloy may be the organization that co-produces teen-skewing TV series including ''Gossip Girl'' and ''Pretty Little Liars.'' "Using this transaction, together with the strength within our combined management teams, we are the key next generation media company reflecting the most effective of both old Hollywood as well as the new digital era: cost-effective development and production, talent management, distribution, ad sales, social media and promotion on this page,In . mentioned Alloy Boss Matt Gem. Alloy itself was acquired by a number of traders introduced by ZelnickMedia this season. Purchase is Alloy Digital's finest since acquiring YouTube sensation Smosh this season. Levin, who founded Generate in 2006, will stay up with Alloy and convey key people of his original team with him. Contact Andrew Wallenstein at andrew.wallenstein@variety.com